2011 Chevrolet Malibu Inventory

  General Motors has nearly the same amount of Malibu's in inventory as it has sold Camaros!!!!
  Not that the Chevrolet Camaro is not an important car today and going forward, but someone at General Motor has dropped the ball on the Chevrolet Malibu and needs to join Fritz in the no longer at General Motor crowd.
  If the Chevy Malibu sold at Camry levels General Motor would have sold 27,385 Malibus in November in place of 11,113 reducing the inventory from 53,144 to 36,872 - still higher than optimal (@ 27,385 montly) but acceptable.

  We need to know exactly why General Motor has made a conscious business decision not to make any changes to the 2010 Chevrolet Malibu to broaden it's market appeal and improve sales. We also need answers to why General Motor was eliminating any chance for improved Malibu sales it was slowing production and sales focus on the Cherolet Impala, allowing the Fusion to surpass the Impala in YTD sales.
  Ed needs to assign someone to get Malibu sales where they belong starting in December 2009 with a clear strategy of changes to the 2010 Chevrolet Malibu equipment/features/price with an aggressive sales improvement goal for the 2010 calendar year, followed by revisions to the 2011 Chevy Malibu to follow up and build on 2010's improved sales.

  This will not be easy since the Chevy Fusion has a massive amount of momentum built up with a still intact dealer network to deliver the increased sales volumes that will eat directly into Chevy Malibu sales, Ford will no doubt match General Motor's 2012 Chevrolet Malibu with an greatly improved 2012 Chevrolet Fusion and further build on the sales lead over the hapless Malibu.
  I know what the 2012 Chevrolet Malibu looks like and it is not good enough to stop the Fusion freight train without some significant action on General Motor's part today to slow the Fusion's momentum - we cannot accept more old General Motor "wait until the next-gen....", it is not going to work on this problem. Also bear in mind the 2011 Sonata will be taking even more sales from the Chevy Malibu with an expanding dealer network along with the new Kia mid-size offering, to add to GM's misery a new Camry, Accord and Altima will be waiting to beat the crap out of the 2012 Malibu when it shows up.